Business Network International (BNI) is the world’s largest professional business networking organization. BNI works through word-of-mouth advertising by providing the opportunity to share referrals with qualified business professionals you know and trust.

BNI provides a structured and supportive system of giving and receiving business.
It does so by providing an environment in which you develop personal relationships with dozens of other qualified business professionals. By establishing this formal relationship with other people, you will have the opportunity to substantially increase your business.

You don’t buy a newspaper … you buy news.
You don’t buy glasses … you buy better vision.
You don’t buy an awning … you buy shade.
You don’t buy a drill bit … you buy the holes it makes.
You don’t buy a mattress … you buy sleeping comfort.
You don’t buy a lamp … you buy light to read by.

… When you join an organization, you don’t buy membership … you buy co-operation with other people to help you accomplish goals you can’t achieve alone.